About Us

Our company was created by people that know and love all things on Shopers ( with occasional quad play when we get the time…) When you combine the experience of the company owners they have racked up over 100 years of experience in the online market and it’s this knowledge combined with a real focus on making sure that you get treated right that help us deliver a service that keeps our customers coming back.

Once you order your parts we are happy to ship them out to you wherever you are in the world. At our last count we have already sold parts into 145+ countries and this number continues to rise.

All of our parts are packed by hand by our knowledgeable and helpful staff and despatched through DHL, UPS, FEDEX, GEX CARGO And POST. from one of our warehouses in Belgium, Italy & Bali City. We don’t add a single cent to the cost of shipping – the price you pay is what DHL, UPS, FEDEX And POST. takes from us.

We are a big company with big plans, and we understand the importance of remembering the most important person in all of this is you. So let me just say on behalf of the team at our shop thanks once again for choosing us. We won’t let you down.

Contact Details

Phone: 1300 306 310
Email: cs@genius-bike.com
ABN: 70 091 697 177  – ACN: 113 800 445

Physical Address

  • Address: Via Calisignano, 22, 36033 Isola Vicentina VI, Vicenza, Italy ( Closed )
  • Address: Brasseur S.A, Rue de Steppes 13, 4000 Liège, Belgium ( Open )
  • Address: Jl. KH Zainul Arifin, Ruko Ketapang Jaya Jakarta Pusat 10130 Jakarta ( Open )

We work hard to deliver the best service, range and value so you only have to work hard on your life

In 2005 Andrew and Maria made the decision to open a our shop and armed with just a £1,500 bank loan, they set up offline shop at Bali.

The move from Belgium to Bali meant the name of the business had to change and, planning for the future, calling the online shop didn’t seem to be a great idea as another move might happen!

“We didn’t want to go through the problems of renaming the shop again,” says Andrew, “so after a family conference and input from our daughter, Lola, who now heads our marketing department, I came up with Our Company Name.”

Andrew and Maria-mad son Chris had turned 16 now and was taking more involvement steering the business in a more specialist direction. The risk paid off well, not just in terms of selling the stock, but attracting a hardcore online customer. This scene quickly grew up around the shop and it became a local hangout, and our first our shop was the scene of many a debate.

Our shop started to spread its wings and became one of Bali most specialist retailers with people travelling far and wide to pick up exotic components that most online shops weren’t prepared to stock. The shop crew started to get into racing and in those early days races were few and far between. our shop organised some of the first ever team in Belgium and put together the first ever Bali. How anyone found out about shop in those days with no local magazines, no internet and no email was amazing, but people came, people buy and the scene developed and blossomed just through word of mouth.

During these early days of mail order, we quickly developed some of our core values, the same values which remain with us today:

  • To sell at the best possible price
  • To only sell quality products
  • To be honest about stock and tell customers when we had things in stock, and more importantly when we didn’t
  • To always be there when our customers need us
  • To endeavor to always dispatch goods the same day they were ordered

With a great range of stock and growing ambition we started to think about what should happen next. Reading the shop magazines, they were full of shops advertising all the latest kit – the same kit that we had. “We realised that the future was about getting out there into what I guess is now called the ‘global market’, spreading our wings further than Belgium,” says Andrew. “Adverts were booked, though the price for a page was incredible to us then. We got our best stock listed and we waited by the phone.”

The ads hit the street and the phone started ringing, and because we’d invested in the product, they were able to sell through – it seemed that people liked how we did things! Scaling the business to cope with growth is always a difficult point, but we always worked it out. Developing the new procedures and processes we needed was always something that came naturally. We kept learning and changing processes on a daily and weekly basis to keep up with the growth.

“One week I remember was a turning point,” says Ecommerce Director Michael. “We were staggering down Belgium Main Street towards the Post Office at closing time with our arms full of parcels. We knew there had to be a better way, so the next week we got Royal Mail to come and pick the parcels up from us. Everything was happening and the future was becoming clearer. Those were exciting times.”

In 2005 the little shop in Bali was about to burst with stock. Displays had to give way to boxes of fresh kit stacked to the ceiling and it became obvious that another move was necessary. Tough decisions were called for. “It was a tough one at the time,” says Andrew. “We realised the future was either to move to Belgium and into a bigger retail unit, and try to balance high street retail with our growing mail order business, or we could go completely the other way and bite the bullet and move to a warehouse focusing almost totally on mail order.”

We took the second choice and hoped that local customers who were already happy to travel to buy the latest exotic kit from us didn’t need a flashy high street showroom. We knew the warehouse would also give us the chance to greatly expand our stock offerings both in quantity, and also offer a much wider range of specialist goods.

“Some of our rivals had started to get websites but most were difficult to use and did not seem up to the job,” says Andrew. “We believed that a website should be about the content and products. Users should be able to easily find what they are looking for and they should never be lost in the site.”

The second important thing to us was stock honesty. Even today, on some sites, the stock isn’t ‘live’ and relies on the shop ordering from a distributor. This was even more so back at the turn of 2000, where some stores seemed to list everything they could get and did not, or could not indicate to the customer what they actually had in stock.

The website was a success. No longer were we restricted by the number of products we could cram into the magazine adverts. Our shop could now really show off our massive range of stock and great prices and the orders really started to roll in.

By 2006 our shop was again at bursting point. We had stock in every corner of every warehouse and it was clear we had outgrown our premises. The next step was a really big one. We bought some land and spent a year designing and building a brand new purpose built premises complete with 50,000 square feet of warehouses, a customer service centre, staff canteen, state of the art workshops and a showroom so we could again offer our local customers the service they deserved. In 2007 we performed our biggest move to date. In one weekend we managed to move four warehouses full of stock into our brand new warehouse and we were fully operational by Monday. Our shop have always taken on things that seemed impossible, and then nailed it.

Right from those early days of race organisation back when the shop was starting out, we’ve always tried to put something back into the sport and we worked hard over the next few years supporting the local scene and then moving on to title sponsorship of the Belgium National Points Series for three consecutive years.

In 2007 we made moves to put together a full International Global Market. Event the 2008 season we managed to secure contracts with Amazon, Ebay, & Alibaba. Michael says: “All the company have good service.

2011 marked another exciting move for the company, when we opened a 10,000sq ft standalone retail store in Bali, Indonesia. We felt that it was the right time to apply our wealth of customer service and technical knowledge on the high street, and the state-of-the-art store offers a revolutionary new shopping experience with a comprehensive selection of goods.

Despite all the growth and all the changes the business is still owned by the Pangabean family and many of the original Our crew is all still there. Andrew and Maria three daughters, Lola, Sabrina and Hakim all have active roles in the business. Hakim is the figurehead, making sure things are run to the standards he set out in 2005. Maria runs the Accounts department, Andrew is the Managing Director and the our team has now grown to over 450 dedicated members.

All of us at our hope the years to come will be as adrenaline-fuelled as the journey so far has been, so thanks to you for being part of it!

So, Now Let Me Turn One Of The Questions Around… Why Wouldn’t You Shop Here!